F
Phase 01
FRAME
Define the opportunity.
- Asset or project
- Funding requirement
- Target raise
- Target investors
- Jurisdiction
- Business objective
- Route to market
What are we funding, how much capital do we need, and from whom?
How it works
FRAME. LIGHT. ORCHESTRATE. REACH. ITERATE. SCALE.
That’s FLORIS3.
FLORIS3 is our structured framework for turning projects and real-world assets into investable digital offerings — and taking them from concept to market and scale. The 3 stands for the three commercial paths: Issuer, Distribution, Multiply.
The framework
FRAME. LIGHT. ORCHESTRATE. REACH. ITERATE. SCALE. That’s FLORIS3.
FLORIS3 is our structured framework for turning projects and real-world assets into investable digital offerings — and taking them from initial concept to market and scale.
FLORIS3=Issuer/Distribution/Multiply— the three ways to use one infrastructure.
L
Phase 02
LIGHT
Design the investment.
- Financial model
- Investment proposition
- Investment structure
- Token model
- Compliance route
- Governance
- Return structure
- Term
- Minimum investment
What exactly will investors invest in?
O
Phase 03
ORCHESTRATE
Build the infrastructure.
- SPV / company
- Investor portal
- KYC / AML
- Payments
- Wallets
- Custody
- Token infrastructure
- Dashboards
- Data
- Reporting
- Required partners
What needs to exist before we can launch?
R
Phase 04
REACH
Bring the opportunity to investors.
- Issuer's existing investor network
- Direct investor acquisition
- KYC onboarding
- Investor commitments
- Investment subscriptions
- Distribution partners
- StexxMarkets
How does the investment reach investors?
I
Phase 05
ITERATE
Improve using real market evidence.
- Investor proposition
- Communication
- Conversion
- Investor journey
- Offering presentation
- Distribution strategy
What can we improve to increase traction?
S
Phase 06
SCALE
Turn one raise into a repeatable capital channel.
- Investor base
- New projects
- New offerings
- Distribution channels
- Markets
- Liquidity opportunities
How do we go from one offering to a scalable investment business?
Methodology to services
The framework is not an acronym. It’s what you receive.
Every phase of FLORIS3 maps directly to a service your team works with.
FRAME + LIGHT
Capital Blueprint
Build the funding model.
ORCHESTRATE
FLORIS3 + Full Service
Build the investment and infrastructure.
REACH
Launch + StexxMarkets
Bring the offering to investors.
ITERATE
Investor Data + Optimization
Learn from the market.
SCALE
Distribution / Multiply
Raise repeatedly or multiply your tokenization business.
Where every engagement starts
Start with the Capital Blueprint.
Before we build the infrastructure, we build the model.
Many customers come to FLORIS3 with a simple requirement: “We have this project and need €4 million.”
Before building technology or establishing entities, FLORIS3 develops the funding concept.
Capital Blueprint
€10,000 / €20,000
Fixed fee, agreed before we start. Half of it is credited against the Filing Package when your checklist inputs arrive on time.
- €10,000
- One project, one issuer, one instrument, one jurisdiction, up to €10 million — about two weeks.
- €20,000
- A portfolio or group structure, several instruments or investor classes, more than one jurisdiction, or above €10 million — about four weeks.
Deliverable: a clear funding model and roadmap showing what should be offered, how it should be structured, who it is for and how it can be brought to market.
Build My Capital BlueprintWhat the Capital Blueprint can cover
- Funding objective
- Target raise
- Project economics
- Financial model
- Investment proposition
- Potential investment structure
- Return / term / minimum investment
- Target investor groups
- SPV / company requirements
- Regulatory requirements
- Required partners
- Distribution strategy
The complete model
How FLORIS3 works, end to end
From a project that needs capital to investors, iteration and scale.
Project
Capital Blueprint
Frame + Light
Issuer
Your own offerings
Distribution
Sold through advisers
Multiply
Multiple clients
+ Full Service
We build it with you — including SPV / company formation
Offering live
+ StexxMarkets
Expand distribution
Investors
Iterate + Scale
Improve, repeat, grow the capital channel
Where does your project sit today?
Whether you have a signed structure or just a funding requirement, we start in the same place: the model.